UNIQLO's New Hello Kitty T-Shirt Custom Service Is Trending — Here's the DTG Technology Behind It

If you’ve seen UNIQLO’s new Hello Kitty custom T-shirt service going viral, you might be wondering: how are they printing such clean, vivid designs on demand?
The answer is DTG — Direct to Garment printing, and UNIQLO uses a Brother DTG system to deliver those high-quality, same-day prints.

DTG is becoming the backbone of global print-on-demand because it prints directly onto cotton garments with rich colors, smooth gradients, and no minimum order quantity. Perfect for retailers, studios, and independent brands.

How DTG Works (in simple terms)

DTG uses high-precision inkjet printheads to spray water-based ink directly onto fabric.
No screens, no plates — just upload your design and print.
This makes it ideal for:
• T-shirts
• Hoodies
• Aprons
• Tote bags
• Fabric flags
• Drawstring bags
• Pillowcases, small décor, and more

If your brand needs flexibility and fast turnaround like UNIQLO, DTG is the way to go.

Looking for a Brother DTG Alternative? Meet Our DTG Ultra

While Brother DTG machines are well known, many small and mid-size businesses look for a more cost-effective, production-ready alternative.
That’s exactly why we built the DTG Ultra:

✓ Real production efficiency

Single and Double stations are available. Choose the configuration that fits your workload.The dual-platen version doubles efficiency, perfect for batch orders and continuous printing.With optional dual-platen design, you can load and print simultaneously. While one platen prints, the other is being prepped — dramatically reducing idle time and doubling overall output.

✓ Industrial-Grade Output

DTG Ultra delivers rich colors, smooth gradients, and consistent detail, but avoids the bulky size and steep learning curve often found in enterprise systems. It’s powerful yet easy to operate, perfect for studios and growing POD businesses.

✓Built for day-to-day reliability

Stable ink circulation, optimized platen calibration, and a streamlined workflow mean fewer interruptions and faster turnaround — crucial for T-shirt shops, custom gift stores, and online sellers.

✓ A practical choice for modern customization

Whether you're printing apparel, aprons, flags, tote bags, or festive items, DTG Ultra is a versatile, high-speed tool that grows with your business instead of limiting it.

If you want UNIQLO-level print quality without paying UNIQLO-level equipment costs, SUNCOME DTG Ultra is the perfect alternative for your business.